Week 1–2

Diagnose

A full technical SEO audit, an AI-citation check across ChatGPT/Perplexity/Gemini/AI Overviews, and a revenue-leak analysis: where clicks are happening but bookings aren't. You get the written report either way, whether or not you engage us further.

Audit documentPrioritised fix list and a walkthrough call
Week 3–4

Architect

First we map your conversion path. For SaaS that's demo bookings, for healthcare patient enquiries, for local services phone calls or booking-widget completions. The strategy we build then carries a target based on the metrics that matter to you, not a traffic or ranking target.

Strategy docConversion path mapped to the metrics that matter to you
Month 2

Build & launch

Technical fixes go live, content gets published, local listings get corrected and expanded, and structured data is implemented so both Google and AI assistants can parse who you are and what you offer.

Shipped workTechnical fixes, content and structured data live
Monthly, ongoing

Track results

Reporting tied to leads, bookings and dollars. We pull it from call tracking, booking-software integration, or your CRM. If a metric doesn't matter to your business, it doesn't make the report.

Monthly reportLeads, bookings and dollars from your own systems
Ongoing

Compound

Search authority and AI citation don't reset each month: they build. Later months typically cost less effort per dollar of revenue than the first, which is why we ask for a minimum engagement window rather than month-to-month.

Quarterly reviewWhat is holding, what to push next
What makes this different

Three things most SEO engagements get wrong.

QuestionTypical SEO agencySeogurus
What's reported monthly?Rankings, traffic, impressionsLeads, bookings, metrics that matter to you
Is AI-search visibility covered?Rarely, or bolted on lateBuilt in from month one
Who owns your account?Junior account managerDirectly, no relay
How is success defined?Position changesMetrics that matter to you, agreed upfront

Want to see this applied to your business?

The diagnose stage is free. Find out where you stand, then decide.